Back in 1975, Galleria La Rocca decided to name the poster as a work of art, which paved the way for an ambitious project that would achieve more than one goal:
firstly, that a poster would claim the dignity of art in every way, and secondly to bring an increasingly large audience closer to the art world, whilst also allowing those who cannot afford the luxury of original paintings to enjoy the aesthetics of a beautiful image in their home. Finally, in order to be able to offer constantly updated material to the public, in particular people who may be more aware of Italian and foreign cultures, the company produced an updated and comparative documentation of the present time.
The original poster "Testimone del suo tempo" (witness of his time) was the main focus of a number of exhibitions held by Galleria La Rocca in cooperation with public bodies.
Graphic Artwork and Paintings
Galleria La Rocca offers a wide selection of graphic art and carefully chosen paintings by emerging artists.
The range includes silk-screen printing, lithography, etchings and engravings, which are printed on high quality paper. They indexed and signed by the most representative Italian and foreign contemporary artists.